Elsewhere
A collection of conversations, events, and places where I’ve contributed ideas about customer behavior, technology, memberships, and what happens when strategy reaches the people expected to execute it.
Featured conversations and appearances
Conversations with ICA · Video and podcast conversation · October 16, 2025 · Participants: Braxton McKee and Jon Murphy
A conversation about connected point-of-sale systems, integrations, customer data, membership marketing, and the operational risks created by disconnected technology.
Account Based Beverages · Podcast guest · October 1, 2025 · Host: Jim Gilkey
A conversation about translating technology into the operator’s language, customer empathy, win-back strategy, and connecting software with frontline reality.
Rinsed Summit · Breakout speaker · 2025 · Park City
A breakout session focused on using e-commerce as a practical growth engine for car wash operators.
Published elsewhere
Sherwood News · Expert contributor · October 10, 2025
A feature examining the economics of car wash subscriptions, recurring revenue, customer value, and why memberships have become attractive to operators and investors.
Car Wash Biz Center · Guest article · July 21, 2025
An article applying behavioral economics to pricing, menu design, perceived value, customer confidence, and loyalty.
CAR WASH Magazine · Expert contributor · April 3, 2025
A contribution about CRM, habit-building, personalization, automation, and the post-wash experiences that influence loyalty.
Rinsed · Contributing author
A collection of Braxton’s writing about retention, loyalty, pricing, customer communication, operations, partnerships, and membership growth.
The best follow-up usually happens in direct conversation.